Hi, I am Nurbaya,

Hi, I am Nurbaya,

Hi, I am Nurbaya,

I transform user experience through interaction design, deconstructing complex systems, and creating innovative solutions with AI.

I transform user experience through interaction design, deconstructing complex systems, and creating innovative solutions with AI.

I transform user experience through interaction design, deconstructing complex systems, and creating innovative solutions with AI.

Beacon 2024 with Better.SG
Beacon 2024 with Better.SG
Beacon 2024 with Better.SG
Designing for Immersive Exp
Designing for Immersive Exp
Designing for Immersive Exp
Build For Good - Dovejob
Build For Good - Dovejob
Build For Good - Dovejob
DesignSG 4th Anniversary
DesignSG 4th Anniversary
DesignSG 4th Anniversary
DesignSG 3rd Anniversary
DesignSG 3rd Anniversary
DesignSG 3rd Anniversary
DesignSG 3rd Anniversary
DesignSG 3rd Anniversary
DesignSG 3rd Anniversary

My Story

My Story

My Story

From Exploring Side Quests to Collaboratively Creating User-Centric Solutions

From Exploring Side Quests to Collaboratively Creating User-Centric Solutions

While pursuing my mechanical engineering degree, I followed my curiosity and embarked on multiple side quests. Through these experiences, I learnt how to solve problems collaboratively while keeping end users at the centre of the process — whether designing IoT solutions or screen interfaces. These journeys helped me develop strong advocacy for users in my problem-solving approach, especially as I explored unconventional interface modes and learned to map interactions to users’ mental models.

In my down time, I enjoy my night walks or creating new paintings. Else, you’ll catch me planning for the next thing to for the design community through DesignSG, or sharing my UX knowledge through teaching.

Equipped for My Main Quest

Equipped for My Main Quest

Design Thinking

Design Thinking

Design Thinking

Workshops

Workshops

Workshops

User Interview

User Interview

User Interview

Information Architecture

Information Architecture

Information Architecture

Aesthetic Design

Aesthetic Design

Aesthetic Design

User Flow

User Flow

User Flow

Wireframing

Wireframing

Wireframing

Game Design

Game Design

Game Design

Interaction Design

Interaction Design

Interaction Design

Client Management

Client Management

Client Management

GenAI Tool

GenAI Tool

GenAI Tool

Usability Testing

Usability Testing

Usability Testing