Hi, I am Nurbaya,

Hi, I am Nurbaya,

I design interfaces that turn complex systems into seamless experiences, increasing efficiency, improving decision-making, and getting users to outcomes faster.

Beacon 2024 with Better.SG
Beacon 2024 with Better.SG
Designing for Immersive Exp
Designing for Immersive Exp
Build For Good - Dovejob
Build For Good - Dovejob
DesignSG 4th Anniversary
DesignSG 4th Anniversary
DesignSG 3rd Anniversary
DesignSG 3rd Anniversary
DesignSG 3rd Anniversary
DesignSG 3rd Anniversary

My Story

My Story

I design for people, push what's possible, and measure success by real-world impact.

I design for people, push what's possible, and measure success by real-world impact.

In 2025, one of my healthcare designs won the National Healthcare Group Innovation Award, recognised for significantly reducing clinical training costs. This is what designing for high-stakes, complex systems looks like when done right.

My path to the UX world wasn't a conventional one: A mechanical engineering degree taught me Systems Thinking. Curiosity pulled me toward how people think. I taught myself UX through volunteering, building community, and freelance projects, and eventually made the full switch.

Now I'm moving into the next frontier, AI-native design. I'm currently working on AI agent flows, designing not just interfaces, but the logic and interaction models that make AI Agentic systems usable and trustworthy for the end users.

Equipped for My Main Quest

Equipped for My Main Quest

Design Thinking

Design Thinking

Client Management

Client Management

Systems Thinking

Systems Thinking

User Interview

User Interview

Information Architecture

Information Architecture

Usability Testing

Usability Testing

Interaction Design

Interaction Design

AI Design Process

AI Design Process

Game Design

Game Design

Spatial Design

Spatial Design

[Coming Soon] From Thousands of Spreadsheets to Audit Insights in Minutes

A knowledge navigator that replaces the manual grind of sifting through thousands of Excel sheets.

VR simulation screen recording

[Coming Soon] From Thousands of Spreadsheets to Audit Insights in Minutes

A knowledge navigator that replaces the manual grind of sifting through thousands of Excel sheets — helping auditors ask the right questions, surface risks faster, and generate stakeholder-ready draft reports without starting from scratch.